![]() See the video for the rest of the tips or click here. For example, “In 2016, Nielson, the company that tracks TV viewing patterns, reported the average American watches 4.5 hours of TV per day.” When you cite your source at the beginning, it sounds more natural than tagging it on at the end. Mention the source for your statistic at the beginning of your attention grabber. You’ll say to yourself, “Hm, interesting.” That’s a good clue that an audience might find that fact interesting as well. As you are preparing your presentation, you will likely come across statistics and facts that stand out to you. Use a startling or interesting statistic. It’s best to follow some tips to use them for maximum impact.ġ. When done well, statistics can be a solid way to begin. The trouble with statistics is that they can often go by too quickly to genuinely grab your listeners’ attention and have the desired impact. As you may know, the very first thing you say to kick off a presentation is called the opening or “attention grabber.” Use a prop or creative visual aid.You may sometimes want to use statistics to start a presentation. The result was saving millions and ultimately the company. I need your help.” This visual metaphor spawned a creative, productive brainstorming session that inspired every business unit manager to diligently hunt for what they labeled the “icebergs,” says Price. “Hidden costs - the dangers beneath the surface - are about to sink this company. “The same thing is about to happen to our company,” he continued. Rather than showing mundane charts, graphs, and spreadsheets, he opened the meeting by asking, “What sank the Titanic?” When everyone in unison replied, “an iceberg,” he displayed a beautiful high-definition image of an iceberg on the screen: the tip of the iceberg was clearly visible above the water the much larger portion was dimly visible below the surface of the water. The president of an electronics equipment company needed his managers to cut costs. Price offers the following example of an effective use of an image: A quality photo adds aesthetic appeal, increases comprehension, engages the audience’s imagination, and makes the message more memorable. ![]() “Use photos instead of text, when possible,” she suggests. She suggests you consider these questions as you craft your version of “Once upon a time”: What challenges have you (or another) faced in relation to your topic? How did you (or another) overcome them? Who or what helped you or harmed you? What lessons were learned? What do you want your audience to gain, feel, or do as a result of the story?Ī picture is worth a thousand words - “maybe even more,” Price says. “The idea is, start with a brief 60- to 90-second narrative that launches your speech and captivates your listeners, and make sure the story encapsulates the key point of your message.” “Another option: tell a fable, wisdom tale, historic event, or anecdote,” Price says. His challenge is to make enough that day to put food on the table, and he hope that his wife and kids do not get sick. He performs odd jobs, unable to secure long-term employment. Or you can tell a story about another person who the audience can learn from. A father leaves his family in the morning to find work. The story can be about you personally, which tells the audience first-hand why you’re invested in and passionate about the topic. From bedtime stories and campfires, to Broadway theaters and boardrooms - heroes, villains, conflict, plots, dialogue, and lessons learned draw us in, remind us of our own lives, and hold our attention.” ![]() “As humans, we’re hard-wired to enjoy and learn from stories. “Of all the starters in your toolkit, storytelling is among the most powerful and consistently successful,” Price says.
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